Partner With The Canley Cup
Three Cities. One Community. Unlimited Impact.
The Canley Cup Skateboard series is a premier multi-city skateboard series directly connecting the skateboarding communities of Ottawa, Toronto, Quebec City, and Montreal and adding to the mix skateboarders from across Canada and New England.
Bringing together athletes, brands, artists, media, and fans, the series celebrates skateboarding culture while creating meaningful opportunities for community engagement and youth participation. Connecting with one of the most passionate and influential communities (fashion, music, lifestyle, etc…).
In 2026, the series will feature a special appearance in Montreal and Quebec City by skateboarding icon Tony Alva, one of the most influential and recognizable skateboarders in history and a founding member of the legendary Z-Boys.
Why Sponsor the Tour?
Reach a Massive Audience. The Canley Cup Skateboard series delivers exposure both on-site and online through an established and growing audience.
Tour Reach:
1) Combined social media reach exceeding 500,000 followers
2) Hundreds of engaged skateboarders, families, and spectators across three major Canadian markets
3) Professional photographer and videographer at each event to produced extensive content distribution through athletes, creators, media partners, and sponsors
4) Ongoing visibility before, during, and after each event
Connect With an Authentic Community
Skateboarding audiences value brands that genuinely support their culture much more than other lifestyles or sport groups. Sponsorship provides opportunities for direct engagement through activations, contests, product demonstrations, sampling, and digital campaigns.
Align With Skateboarding History
The Montreal and Quebec City stops will feature special guest Tony Alva, creating a unique opportunity for sponsors to be associated with one of skateboarding’s most iconic figures. His presence is expected to generate significant interest from media, fans, and the broader skateboarding community especially the 40 – 65 age group. As a pioneer of skateboarding and a global ambassador for the sport, Tony Alva’s appearance adds significant value and credibility to the series.
Sponsorship Benefits
Depending on sponsorship level, benefits may include:
- Custom content creation and promotional campaigns
- Logo placement on event signage and series materials
- Branding across digital and social media campaigns
- Exposure to a combined audience of more than 500,000 social media followers
- Sponsor mentions in event marketing, media outreach, and the live events
- Product sampling and giveaways
- On-site activation space upon request
- VIP experiences are not required because all spectators are treated as VIP with access to the athletes and Tony Alva
Sponsorship Levels
Title Sponsor
Exclusive naming rights and premier visibility across all series stops and promotional channels.
Presenting Sponsor
Prominent branding throughout Ottawa, Toronto, and Montreal events.
Supporting Sponsor
Strong event presence through signage, social media, and activations.
Product Partner
Product partnership will be separated into the individual events. In-kind contributions through prizes, giveaways, or event resources.
Custom sponsorship
Custom sponsorship packages are available and can be tailored to your marketing objectives.
Let’s Build Something Great Together
With a social media reach exceeding 500,000, events in three major Canadian cities, and a special appearance by skateboarding icon Tony Alva, the Canley Cup Skateboard series offers sponsors a unique opportunity to connect with one of the most passionate and influential communities (fashion, music, lifestyle, etc…) in action sports.
Contact us today to request a sponsorship package and learn how your brand can become part of the Canley Cup Skateboard series.
All image rights reserved to Dan Mathieu, Gerard Richardson, Jess Deeks, Neil Gunner, & Warren Bolster